I was never a sneakerhead, and I honestly don't think I qualify as one now [these dudes are hard core in their culture]. But I do admit some sneakers have called out to me in the past -- their appearance and character as unique as my personality. And.. This seems to be how I united … Continue reading Chapter 2: Dober dan from Slovenia & Croatia!
We are so excited to share our first Sole Stories with you from Italy! This is an idea I have been dreaming and planning for awhile now, thanks to my very first Sole Story in 2011. It is an answered prayer to witness my dreams come to life! When Jess and I dressed for the … Continue reading Chapter 1: Boots in the Belluno Rain
This is a legit question. It's also the slogan for Forus Athletics, a socially-conscious athletic wear brand that launched August 4 in downtown Indianapolis. Forus' founders [former and current athletes] wanted to solve a problem with shoes that many other athletes experience - worn down and/or non-supportive insoles - but they also wanted to create something that would benefit people outside the athletic & shoe fields. They wanted to create a brand with an even greater purpose - a movement. So they invented an insole that provides support with amazing comfort [I kid you not], and they have forever pledged 10% of profits to organizations worldwide that service children. They have also promised to award scholarships to US college students who wish to work in career fields that involve and/or aid youth. Forus is not just a business, it's a cause that has brought together friends, family, colleagues, and even strangers who wish to contribute their individual talents and expertise to help Forus succeed. It has given everyone a feeling of purpose and community. Forus Athletics has been running a campaign on the crowd-funding site Indiegogo.com, and there are only 4 days left. BUT I am so excited to say that Forus is more than halfway to its goal! With a collective effort and one last push I believe Forus can meet its goal of $40,000. [Campaign here: bit.ly/QkgDOr] That is why I ask - "Are You FOR US?"