By Trina Otero
This is a legit question. It’s also the slogan for Forus Athletics, a socially-conscious athletic wear brand that launched August 4 in downtown Indianapolis. Forus’ founders [former and current athletes] wanted to solve a problem with shoes that many other athletes experience – worn down and/or non-supportive insoles – but they also wanted to create something that would benefit people outside the athletic & shoe fields. They wanted to create a brand with an even greater purpose – a synergetic movement. So they invented an insole that provides support with amazing comfort [I kid you not], and they have forever pledged 10% of profits to organizations worldwide that service children. They have also promised to award scholarships to US college students who wish to work in career fields that involve and/or aid youth.
Forus is not just a business, it’s a cause that has brought together friends, family, colleagues, and even strangers who wish to contribute their individual talents and expertise to help Forus succeed. It has given everyone a feeling of purpose and community.
Forus Athletics has been running a campaign on the crowd-funding site Indiegogo.com, and there are only 4 days left. BUT I am so excited to say that Forus is more than halfway to its goal! With a collective effort and one last push I believe Forus can meet its goal of $40,000. [Click here to see the campaign & check out the shoes]
That is why I ask – “Are You FOR US?”